Have you ever heard of tube marketing????of course not ...right,Bollywood i mean the hindi film industry is right now gaining the maximum out of this simple and effective tube marketing.Bollywood producers these days are making use of video hosting sites like You tube and other social networking sites like Facebook,Orkut and Myspace which are popular among youths to promote their new movies.Hrithik's father the producer of the movie Krazzy 4 has marketed his movie by making the item songs done by Hrithik and Shah rukh available on you tube.The first week recorded 90,000 views for hrithik's song and double the number (1,80,000)for king khan on youtube.To market among the youths they are going to the places where youths generally hang out in the internet.
Yash raj films has marketed their latest movie Tashan by creating official communities on Facebook ,Orkut and launching promotional videos on youtube.This tube marketing really serves as one good source of marketing and my question is will other indian film industries learn this tube marketing from bollywood to promote their movies??.Let's wait and see it may happen in the near future because these sites like Youtube,Orkut and Facebook have made a great impact in the soceity and i hope our film industries are well aware of these facts.
